a Houston based Creative Agency

WORDS we LIVE BY

A JACK OF ALL TRADES IS A MASTER OF NONE BUT, IS OFTEN TIMES BETTER THAN A MASTER OF ONE.

CORE VALUE
(No. 01)

be solution driven

The main task of a creative agency isn’t making good videos – it is solving problems. It is important to focus on finding a solutions rather than focusing on the problem itself. Innovative solutions are the true value that drives progress.

CORE VALUE
(No. 02)

Be Creative

Innovation is growth we should never stop growing. It’s important to master fundamentals but it is crucial to keep learning and developing new skills to stay ahead of the competition. 

CORE VALUE
(No. 03)

have a process

No, we don’t mean templates (but it doesn’t hurt to know when to use them). Time is valuable to everybody so, efficiency is key. Our team has been around the block a few times – we make it easy.

CORE VALUE
(No. 04)

Be dependable

Let’s be honest, you’re not looking just for fun. You’ve got deadlines so everything has to move like clockwork. We understand the trust our clients put in us and we don’t take it lightly.

CORE VALUE
(No. 05)

collaborate

When working as part of a team, it is important to understand the role of each team member in order to effectively give support and direction  when needed. 

How it works

The creative process

  • This is where we get to know your brand. First we want to understand your goals, your target audience and your key messaging.
  • We’re getting the details such  as project scope,  timeline, and any specific requirements – and of course, the budget.
  • Since one size does not fit all, we create a workflow that works for us.
  • Brainstorm ideas broad ideas and overarching campaigns to meet your goals.
  • Develop creative concepts, themes, and storyboards that align with the brand vision.
  • Present concept options to the client for feedback and refinement.
  • Make a plan for all  aspects of the production process, including location scouting, casting, scriptwriting, shot lists, and scheduling.
  • Coordinate logistics such as hiring crew members, securing equipment, obtaining permits/licenses, and arranging transportation.
  • Conduct rehearsals, if necessary, and finalize production details before filming begins.
  • This is the make it happen stage.
  • Capture footage according to the shot list and storyboard.
  • The plan is the foundation but, now is the time to improvise and get creative
  • Address any unforeseen challenges or adjustments during filming.
  • Edit and assemble the raw footage or photos according to the project outline.
  • Incorporate  feedback and revisions as needed.
  • Render/Export video or photos  in the needed formats according to the agreed-upon timeline.
  • Provide any necessary support or assistance to the client during the launch or distribution of the video.

Interested? See what we can do.

Learn More
Franco gutierrez. Creative Agency Owner

Franco Gutierrez

Founder / Creative Director

With over 13 years of creative agency experience, Franco has honed his skills across a spectrum of visual storytelling disciplines. Through cinematography, photography, and graphic design, he prides himself on being a jack of all trades—and a master of some. His diverse portfolio includes full-length documentaries, broadcast commercials, and short-form branded content, showcasing his ability to capture the essence of the automotive, luxury, and outdoor industries. His diverse experience allows him to see how all creative collateral fits together.